Why Digital Accessibility is Good Business (and the Right Thing to Do)

What if improving your website could help more people, improve your Google rankings and grow your business?  

In this episode of the IT Naturally Podcast, Julie Bishop speaks with Denise Pane, CEO and Founder of Access Design Studio, about why digital accessibility should be a priority for every organisation.  

Together they explore why accessible websites aren’t simply about compliance—they’re about creating better experiences for everyone.  

They discuss:  

  • Why around one in four people experience some form of disability.  
  • The common misconceptions around digital accessibility.  
  • How accessible websites improve usability for every visitor.  
  • The commercial benefits, including stronger SEO, increased customer loyalty and reaching wider audiences.  
  • Why accessibility should be considered from the start of every website project.  
  • Practical first steps for organisations wanting to improve their digital accessibility.  
  • How technology can be a force for good by removing barriers and creating more inclusive experiences.  

Whether you’re responsible for your organisation’s website, marketing, digital transformation or customer experience, this conversation offers practical insights into building technology that works better for everyone.  

Useful links  

About the IT Naturally Podcast  

Hosted by Julie Bishop, CEO of IT Naturally, the IT Naturally Podcast explores how technology can be a force for good. Each episode features conversations with experts, innovators and purpose-driven leaders using technology to make a positive impact.    

 

 

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