How the MSP landscape is shifting and why not every provider will survive the changes ahead that’s the conversation in this episode of the IT Naturally Podcast.

Host Julie Bishop is joined by Will Garside, Editorial Director at IT Europa, seasoned technology journalist, broadcaster and author, with over 30 years covering the IT channel.

Drawing on decades of industry insight, Will shares a candid view of:

How the MSP model has evolved from project-based IT to true managed services

• Why many “MSPs” are still VARs in disguise and why that matters
• The growing reality of cybercrime as an industrialised, state-level threat
• Why minimum security standards are no longer optional for customers or providers
• How technology has quietly transformed family life, work, and gender roles
• The uncomfortable truth about sustainable IT and why it does cost money
• Why younger generations expect purpose, not just profit, from tech businesses
• How values-led organisations see stronger loyalty, retention and long-term success

Will also reflects on some of the most memorable moments of his career, from surreal dot-com era press trips to meaningful conversations with industry leaders and shares his one-word verdict on the IT channel today.

If you’re an MSP, IT leader, or purpose-led business thinking about security, sustainability and the future of managed services, this is a conversation you won’t want to miss.

👉 Follow IT Europa on LinkedIn to keep up with Will’s reporting and insights