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IT Naturally has been named as a finalist at the 2026 Channel Champions Awards in the MSP/Reseller HR, People & Culture Team category.
The award recognises businesses in the channel that are doing meaningful work to build strong, supportive and people-focused cultures.
For IT Naturally, the nomination is especially important because it reflects one of the things we care about most: creating a business where people feel trusted, supported and able to do brilliant work.
In a sector that often focuses heavily on tools, systems, tickets and service levels, this category recognises the people behind the service.
Every customer experience that runs smoothly, every project delivered calmly, every issue resolved with care and every service desk interaction that helps someone get back to work depends on a team of people doing their jobs well.
That only happens when people have the right support around them.
At IT Naturally, we believe good service starts inside the business. When our people feel secure, valued and respected, they’re better able to support customers with the care, patience and expertise they deserve.
That belief has shaped how we’ve grown as a company.
Over the years, we’ve worked hard to build a culture based on trust, stability, flexibility, personal responsibility and long-term commitment. From our move to permanent employment contracts six years ago, to our ongoing work as a certified B Corp, people have remained at the heart of the business.
Our B Corp certification reflects our belief that business should consider people, planet and profit. That includes how we support our team, how we work with customers, how we contribute to the wider community, and how we make decisions as we grow.
Being shortlisted in the MSP/Reseller HR, People & Culture Team category is a proud moment because it recognises the work that often happens quietly behind the scenes.
It recognises the conversations, processes, decisions and day-to-day care that help create an environment where people can do their best work.
Julie Bishop, CEO at IT Naturally, said:
“We’re incredibly proud to be named as a finalist. This category means a lot to us because people and culture are central to the way we run IT Naturally.
“Our team is the reason we’re able to deliver the level of service our customers rely on, and this recognition is a credit to everyone who helps make IT Naturally the kind of business people want to be part of.
“A special mention has to go to our HR Team, who work so hard to support our people and strengthen the culture we’re building.”
The Comms Dealer Channel Champions Awards celebrate the businesses, teams and individuals making an impact across the UK channel.
IT Naturally is proud to be listed alongside so many brilliant businesses and would like to congratulate all the other finalists.
Whatever happens at the awards at Regent’s Park on Thursday 2nd July, being shortlisted is a brilliant recognition of the people who make IT Naturally what it is.
The awards are run by Comms Dealer and IT Europa.